The primary purpose in the operation of American State Bank is to manage and allocate the bank's capital, personnel, and market opportunities in such a way to maximize the investment return to the shareholders, providing that the bank's integrity and established values are maintained. This mission will best be accomplished by the following operating strategies:

I. Developing a quality, motivated, professional staff that is characterized by an "Eagerness to Serve" the customer. We will provide competitive salaries and benefits for our employees and offer a challenging and pleasant work place.

II. Constantly providing the highest possible level of service quality and customer satisfaction.

III. Increase the bank's market share as rapidly as possible, providing that all incremental growth is profitable and can be adequately supported by the bank's capital base.

IV. Improving the bank's perceived image in the community by maintaining a high level of leadership, visibility, and participation in community activities. We will encourage our employees to be involved in our community through their participation in community activities, civic organizations of their choice. The stated values of our organization, as established by the stockholders, must be maintained at all times.

Any member of this organization is expected to follow these values. They include:

1. Honesty and Integrity
2. Importance of our Customers
3. Importance of our Employees
4. Importance of Sound Banking
5. Commitment to our Community